Finally, decorative fonts have a more unique style, and they’re best suited to shorter typographic logos that want to come off as casual, fun or creative. Gotham is used for department and/or individual office or contact information, which should always appear beneath the campus, institute or college wordmark. Scripts are cursive-like fonts that often resemble signatures, and they give off an elegant, personalized feel. Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones and released from 2000. Sans-serif fonts, on the other hand, lack those feet (or flourishes), and they make for a clean, honest, modern look (great for digital print!). Serifs have little “feet” at the edge of their letters or symbols, and they’re typically used for brands that want to appear traditional, respectable or sophisticated. Now, most typographic logos use 1 of 4 font families: Serifs, sans-serifs, scripts, or decorative fonts. ![]() That said, the thing at the center of any typographic logo is its font.ĭifferent fonts have distinct personalities, and they’re usually separated into families that, as a group, are able to convey varied messages. Gotham contains 140 styles and family package options. Campaigns usually use a hodgepodge of typefaces, which are often at the whim of. Gotham Font Family was designed by Jonathan Hoefler and Tobias Frere-Jones and published by Hoefler & Co. If you use a typographic logo to represent your business, you’ll still have a lot to play with, like colors, sizing, spacing, and alignment. Gotham is a geometric sans-serif digital typeface designed by American type designer Tobias Frere-Jones in 2000. The cornerstone of President Obamas visual identity was the font Gotham. Then consider which fonts evoke those same ideas and feelings you’re going for. ![]() They’re typeface-based logos, meaning they usually only rely on text – set in some sort of specific design – to catch the eye of their intended audience. The 61 top logo fonts How to select the perfect logo fonts Start selecting your logo fonts by first determining your brand personality (how your brand sounds and feels to your audience). ![]() Typographic logos use the first 2 elements but skip out on the third. Most logos are made up of a few design elements: Fonts, colors, and icons or symbols.
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